2018
WITT
sculptural product displays,
Aiding WITT's efforts in digital transformation we created a new aesthetic product presentation paradigm along with sculptural displays of selected products. An interactive application tied everything together at the overhauled booth on the industry's foremost trade fair.
CLIENT
TH. WITT Kältemaschinenfabrik GmbH
OCCASION
Chillventa 2018
Facilitator
Mehrwert / Agentur für Kommunikation
We proposed state-of-the-art manufacturing and rendering techniques to showcase WITT's product range in a way that would've been next to impossible only a few years ago.
To break with the stigma of heavy metal engineering we devised a display featuring aesthetic product models produced in PA12 with HP's Multi Jet Fusion technology.
Product display featuring three 3D-printed cut-away models (PA12 / HP MJF)
visual language
With 120+ years of innovation under their belt, WITT didn't hesitate to take a bold step into the digital realm.
We developed a new aesthetic for the virtual product presentation. We then produced twenty-odd minutes of animated content featuring WITT's entire range of products in a bold visual language.
space
In mapping out the space we took into account visitor flow, viewing angles throughout the venue and the client's experience regarding audience behavior.
touchpoints
Two touchpoints featuring a display on each side were placed in a way that wouldn't obstruct visibility when approaching the booth from the main gate while enhancing visibility towards auxillary pathways.
All media content was produced in a variety of formats and languages and orchestrated, letting the booth communicate in unison.
application
We created an integrated app running on tablets and touch screens around the booth.
The app showcases the entire product range and features custom animations. Products can be added to a basket to receive follow up information. The ability to reuse assets and functionality was paramount, so we built everything on web technology that would scale seamlessly and work in online as well as offline environments.
process
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