sculptural product displays, visuals and portfolio application
TH. WITT Kältemaschinenfabrik GmbH
Mehrwert / Agentur für Kommunikation
To break with the stigma of heavy metal engineering we devised a display featuring aesthetic product models produced in PA12 with HP's Multi Jet Fusion technology.
Product display featuring three 3D-printed cut-away models (PA12 / HP MJF)
We developed a new aesthetic for the virtual product presentation. We then produced twenty-odd minutes of animated content featuring WITT's entire range of products in a bold visual language.
In mapping out the space we took into account visitor flow, viewing angles throughout the venue and the client's experience regarding audience behavior.
Two touchpoints featuring a display on each side were placed in a way that wouldn't obstruct visibility when approaching the booth from the main gate while enhancing visibility towards auxillary pathways.
All media content was produced in a variety of formats and languages and orchestrated, letting the booth communicate in unison.
We created an integrated app running on tablets and touch screens around the booth.
The app showcases the entire product range and features custom animations. Products can be added to a basket to receive follow up information. The ability to reuse assets and functionality was paramount, so we built everything on web technology that would scale seamlessly and work in online as well as offline environments.
Impressions of the manufactured product models.