augmented reality experience
Reifenhäuser showcased its latest production lines using markerless augmented reality and large scale 3D printed models.
CLIENTArt+Com / Reifenhäuser Group
LOCATIONK13, Düsseldorf & index14, Genf
TEAMtogether with Kersten Broich
PHOTOS Art+Com, Felix Beck, NEOANALOG
3D prints & Augmentation
Art+Com built four 1:18 models of Reifenhäuser production lines using 3D printing.
We augmented the 3D printed models with additional technical information about many of their components via a mobile app.
Development & Installation
During the scanning process we placed multiple marker around the models.