IAA 2019
Style Set Free Studio
hybrid space
With this hybrid space Hyundai displays the vision of future car interior design and customisation. The digital-analog media installation combines interactive touchable materials, multilayer sound and abstract moving images within a kaleidoscopic mirror room. The result is an intense and immersive experience that communicates in an emotional and poetic way.
CONCEPT & SCENOGRAPHYTim John – Atelier für Szenografie
CLIENT
LEAD AGENCY
AGENCY
SOUND DESIGNSascha Haus
MECHATRONICSMarkus De Seriis
PHOTOS
MOVIEIlja Burzev
See, hear, feel
a glimpse into the future of car interiors
Selected materials are composed on a 8K media wall. Using a real time 3D system they are subject to light, shadow and reflections, creating a deep and hi-resolution multilayered collage. Mirrors on all sides create infinite repetition and a profound sense of space.
The installation flanked the main stage of the Hyundai booth of this years International Motor Show IAA in Frankfurt am Main.
Visitors choose and mix innovative materials and create their own custom configuration. Communicating a proclaimed freedom of choice when it comes to the interior of next generation mobility.
Sound to motion
translating audio into parametric animation
Each material has it’s own sound layer. Each sound layer triggers different movements of the visuals. Resulting in a braught variation of states with hundreds of possible combinations.
The process
Several approaches to a generative visual language.
Setup with fan-cooled backlit description texts behind two-way mirror cutouts.
More works
made with Lay Theme 
