Style Set Free Studio

IAA 2019

hybrid space

With this hybrid space Hyundai displays the vision of future car interior design and customisation. The digital-analog media installation combines interactive touchable materials, multilayer sound and abstract moving images within a kaleidoscopic mirror room. The result is an intense and immersive experience that communicates in an emotional and poetic way.

CONCEPT & SCENOGRAPHY
Tim John – Atelier für Szenografie

CLIENT
Hyundai Motor Company

LEAD AGENCY
INNOCEAN

AGENCY
NEST ONE

SOUND DESIGN
Sascha Haus

MECHATRONICS
Markus De Seriis

PHOTOS
Hyundai Motor Company

MOVIE
Ilja Burzev

Hybrid Space

3D Audio Reactive Generative Design Real Time Touch

See, hear, feel

a glimpse into the future of car interiors

Selected materials are composed on a 8K media wall. Using a real time 3D system they are subject to light, shadow and reflections, creating a deep and hi-resolution multilayered collage. Mirrors on all sides create infinite repetition and a profound sense of space.

The installation flanked the main stage of the Hyundai booth of this years International Motor Show IAA in Frankfurt am Main.

Visitors choose and mix innovative materials and create their own custom configuration. Communicating a proclaimed freedom of choice when it comes to the interior of next generation mobility.

Sound to motion

translating audio into parametric animation

Each material has it’s own sound layer. Each sound layer triggers different movements of the visuals. Resulting in a braught variation of states with hundreds of possible combinations.

The process

Prototyping the mirror effect in the lab and the material frame with LED light and sensors.

Sound design with special cues for visual motion.

Several approaches to a generative visual language.

Setup with fan-cooled backlit description texts behind two-way mirror cutouts.

Related projects

FLUX3DAudio ReactiveGenerative Art

multisensory envrionment

Reactive Photo WallTouchless InteractionReal Time

interactive media wall

IAA 2019

Style Set Free Studio

hybrid space

CONCEPT & SCENOGRAPHY
Tim John – Atelier für Szenografie

CLIENT
Hyundai Motor Company

LEAD AGENCY
INNOCEAN

AGENCY
NEST ONE

SOUND DESIGN
Sascha Haus

MECHATRONICS
Markus De Seriis

PHOTOS
Hyundai Motor Company

MOVIE
Ilja Burzev

Hybrid Space

3D Audio Reactive Generative Design Real Time Touch

See, hear, feel

a glimpse into the future of car interiors

The installation flanked the main stage of the Hyundai booth of this years International Motor Show IAA in Frankfurt am Main.

Visitors choose and mix innovative materials and create their own custom configuration. Communicating a proclaimed freedom of choice when it comes to the interior of next generation mobility.

Sound to motion

translating audio into parametric animation

Each material has it’s own sound layer. Each sound layer triggers different movements of the visuals. Resulting in a braught variation of states with hundreds of possible combinations.

The process

Prototyping the mirror effect in the lab and the material frame with LED light and sensors.

Sound design with special cues for visual motion.

Several approaches to a generative visual language.

Setup with fan-cooled backlit description texts behind two-way mirror cutouts.

Related projects

Reactive Photo WallTouchless InteractionReal Time

interactive media wall

FLUX3DAudio ReactiveGenerative Art

multisensory envrionment